https://www.cherylgipson.com/home daily 1.0 2026-04-03 https://images.squarespace-cdn.com/content/v1/5e64480224473b53ae23ed3a/1583715579093-OBO303ZVDY5SI6SH1UQP/Web-Cheryl_Gipson-5526-Edit.jpg Home - I translate technical complexity into buyer clarity for the builders, architects, admins, engineers, and IT leaders who test platforms before they buy. What’s unique about technical product marketing? Technical buyers cut to the chase. They expect to test-drive a product, and will make up their own minds about the accuracy of your claims. Good technical product marketing meets them where they are, with real-world examples, technical diagrams, decisive data and educated, substantive guidance, not hyperbole. As an ERP data modeler and migration specialist, I transitioned into product marketing because I could do something pure marketers rarely can: understand the systems, people, and processes that make businesses run, and the technology issues that make running those same businesses impossible. My work helps buyers and users choose wisely for business results, selecting technical solutions that prove best for those who use them, build with them, or bet professional careers on their success. https://www.cherylgipson.com/resume-1 daily 0.75 2020-08-28 https://www.cherylgipson.com/about-1 daily 0.75 2026-03-29 https://images.squarespace-cdn.com/content/v1/5e64480224473b53ae23ed3a/1583634964413-D6XSF56HTVNM44GXT3JZ/Web-Cheryl_Gipson-5519-Edit.jpg About - Meet the Practitioner I started my career as a data modeler at Oracle PeopleSoft, building entity relationship diagrams for manufacturing ERP systems. I didn't know then that understanding how enterprise data are actually structured would become one of my most valuable assets in product marketing. That, and decades-plus years of actually using, migrating and building on the systems I later marketed: finance, CRM, and integration platforms. That foundation shaped everything after it. As a Solutions Architect at Mavens, I translated whiteboard ideas into production Salesforce applications for healthcare and life sciences clients. As Director of Professional Services at KELL Partners, I managed data migration projects: source-to-target modeling, field mapping, transformation logic, and validation. At Oracle NetSuite, I built the first iteration of the Nonprofit Edition as a team of two: doing product management, customer research, roadmap strategy, and go-to-market simultaneously for six years. By the time I left, the product had 1,400+ customers and a multi-million dollar revenue line. More importantly, I'd learned what it means to own something from zero. At Celigo, I've spent the last three years applying that foundation to iPaaS and AI GTM. With a small team punching above its weight, we built Builder's Hub from a content experiment into a platform that drives over 50% of organic blog traffic, ranks on the first page for competitive AI search terms, and generates attributable trial conversions. I collaborated with ProdOps to establish Celigo's release enablement motion from scratch. I replaced manual quarterly reporting with real-time Looker dashboards. And in early 2026, I became the operational owner of Celigo's cross-functional MCP Server and Agent Builder launch — building the tracking infrastructure, RACI, gate framework, and weekly cadence across 13 teams. https://www.cherylgipson.com/contact daily 0.75 2023-10-26 https://images.squarespace-cdn.com/content/v1/5e64480224473b53ae23ed3a/1583715137744-Z8BXCVFQH6ZH1LG58TND/Web-Cheryl_Gipson-5512-Edit.jpg Contact https://www.cherylgipson.com/resume-1-1 daily 0.75 2026-03-29 https://www.cherylgipson.com/resume-1-1-1 daily 0.75 2026-04-01 https://www.cherylgipson.com/portfolio-3 daily 0.75 2026-04-01 https://www.cherylgipson.com/portfolio-3/project-four-c9f4z-f94lk monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908183-QIV0PFL3Z7RTHJB17GP0/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908396-OZSH4S4BJN0DM5FZZ3LB/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908635-ERDR1THBEER8L77UMZUW/image-asset.jpeg https://www.cherylgipson.com/portfolio-3/project-three-ph2n3-n7ndx monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847434293-78NFNGFBDBWP3OWUSW4P/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847433668-KVSJPWSOMKBBPFCHMSIP/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847433138-YVRSCGPQ4HFN8KOSMTU9/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847431450-M8B9BH145DGMJJH9GX7U/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847430765-7IX40FTYMH60U3F5W9B4/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847430145-Z25FONRAT24KU8S9D5DS/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847429353-LFGUXJ8YBFP0M5Y4F9LI/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Three https://www.cherylgipson.com/portfolio-3/project-two-whgpe-r6cyw monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847428788-3RC3XDZ68KJNORA7QZE2/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Two Messaging and Positioning https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847428112-MOREEVPE0RJ05VQG72XM/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847427201-ZA5HK9KDS3UVPP8PS2OM/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847426759-PAVGDA8VIVF5O51PDODP/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847426331-YID77UY0WOG66SFVOTEO/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847425684-YVFENXOK2P3V3YV5NAIE/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Project Two https://www.cherylgipson.com/portfolio-3/project-one-h346n-c5dma monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847425175-I07REZ0XOJ77GDF4HXYH/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Messaging and Positioning https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847424616-XTVTNB2031QY70X9T2XA/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Messaging and Positioning https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847424182-ZX3TASEA1N59W6JIYRON/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Messaging and Positioning https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847423736-ORC0WII6VHMR8J8KBZ1A/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Messaging and Positioning https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847423204-E1LO628R0YLX8Q81QV04/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Messaging and Positioning https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422547-WSP4D7PFYIRV1BUKWN6H/20140301_Trade-151_0124-copy.jpg Portfolio 3 - Messaging and Positioning https://www.cherylgipson.com/portfolio-qD0W3 daily 0.75 2026-04-03 https://www.cherylgipson.com/portfolio-qD0W3/project-three-sng7y-jkgxx-kmlk5-rslaw-j2h5a-592em monthly 0.5 2026-04-01